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At Think Simplicity, we respect your privacy and are committed to transparency about how we collect and use data. This section explains how we use online advertising tools like Google Ads, Facebook, and LinkedIn to promote our services while ensuring the privacy of our website visitors.
How We Use Online Advertising
We use Google Ads, Facebook, and LinkedIn to:
- Promote our products and services.
- Deliver relevant advertisements to users who may benefit from our services.
- Measure and improve the performance of our advertising campaigns.
We do not collect personally identifiable information (PII) without consent.
Our website uses remarketing and re-engagement tools (such as Google Ads) to deliver targeted advertisements to users based on their past interactions with our site. This allows us to show ads to users who have previously visited our website.
Google recommends informing users that their information is gathered for remarketing or similar audiences. By visiting our site, you agree to this practice. Users can opt out at any time through Google Ad Settings or by visiting https://optout.aboutads.info.
What Data We Collect
When you visit our website, we may collect limited, anonymous data to improve ad relevance. This may include:
- Website traffic information (pages visited, time spent on site).
- Non-identifiable demographic data (age range, interests, device type).
- General location data (city or region).
- Form Sign-Ups – If you sign up for promotions, emails, or marketing offers, we collect your name, email, and any information you provide voluntarily.
We collect website traffic data through Google Analytics, which may include IP addresses, device types, browser information, and general site behavior. This data is non-personal and used to improve site performance and user experience.
We do not collect sensitive information, such as health, financial data, or government-issued identifiers.
How Data is Collected
We use tools like Google Ads, LinkedIn, Facebook, and cookies to track general website activity. This data is collected in the following ways:
- Cookies and Pixels – Small files placed on your device to help tailor ads to your interests.
- Website Analytics – Aggregate data about site traffic and behavior.
- Lead Forms – When you sign up for our promotions, services, or email lists, we collect personal data with your consent.
You can disable cookies in your browser settings if you prefer not to be tracked in this manner.
Your Choices and Rights
- Opting Out of Ads – You can opt out of Google Ads through the Google Ad Settings page or by visiting https://optout.aboutads.info.
- Email Marketing – Users who sign up for promotions or email lists can unsubscribe at any time by clicking the “unsubscribe” link in our emails.
- Browser Settings – Adjust your browser’s privacy settings to limit or disable cookies.
- Do Not Track Signals – We respect “Do Not Track” signals where applicable.
Users may request the deletion of their data at any time by contacting info@thinksimplicity.com. We promptly honor all deletion requests and ensure that no further communication occurs unless initiated by the user.
CCPA Compliance (California Consumer Privacy Act)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):
Your Rights:
- Right to Know – You can request to know what personal data we collect, how we use it, and with whom we share it.
- Right to Delete – You may request that we delete personal data we have collected from you.
- Right to Opt-Out – You can opt out of the sale or sharing of your personal data for advertising purposes.
- Non-Discrimination – Exercising your CCPA rights will not result in discrimination, such as denial of services or higher pricing.
How to Exercise Your Rights:
To exercise your rights under the CCPA or opt out of marketing, please contact us at:
📧 info@thinksimplicity.com
📞 1.866.836.9198. We will verify your request and respond within the time frame required by CCPA regulations.
Third-Party Services
We may share non-personal, aggregated data with third-party services like Google Ads, LinkedIn, or Facebook to improve our marketing efforts. These services are bound by their own privacy policies.
For more information on how Google uses data, visit: https://policies.google.com/technologies/ads.
Occasionally, we may receive leads lists from trusted partners to enhance our outreach efforts. Any third-party data we use is carefully vetted and handled in accordance with this privacy policy.
In addition to data collected directly through our forms, we may use cookies and third-party tracking tools for remarketing purposes. This allows us to personalize ads and re-engage visitors who have previously interacted with our website.
Data Retention and Storage
We retain personal data voluntarily provided through sign-up forms or direct inquiries for up to 12 months unless it results in ongoing communication or conversion. If no further engagement occurs, data is securely deleted. Non-personal website analytics data may be stored indefinitely in aggregate form.
We only retain personal data for as long as necessary to fulfill user requests or complete ongoing projects. Any personal data not resulting in ongoing business is deleted within 12 months.
Security Measures
We implement standard industry security practices, including encryption and secure servers, to protect your data.
No EU Data Collection
We do not collect or process data from users within the European Union. Our services are directed solely at U.S.-based clients and users.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our advertising practices. Updates will be posted on this page with the latest revision date.
Contact Us
If you have any questions about this policy or your data, please contact us at:
📧 info@thinksimplicity.com
📞 1.866.836.9198
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